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STORY

Let’s Make

the World

Playable.

Let’s turn society

into a game

that people truly

want to join.

We are redefining the value of social contribution.

No longer an act of goodwill or obligation,
social contribution becomes a game—
one that sparks excitement and voluntary action.

Citizens are no longer just data providers.
They become players who take on real-world challenges
on real-world fields.

Every action, experience, record, emotion, and discovery
from these players is accumulated as a new form of social capital.

This is DEA—
Digital Entertainment Asset.

Citizens who participate in the creation of DEA
earn rewards and recognition.

Companies that co-create with us
gain social trust and public value.

We are transforming social contribution
into a new economic system—
from goodwill to assets.

From obligation to excitement.

Let’s Play the World.

MISSION VISION VALUE

Toward a Playable World.
Toward a Society
People Want to Engage With.
Toward a Movement
for Social Challenges.

We turn social issues into games that can be solved. We envision a society where everyone becomes a player, eager to take part with passion and purpose.
We continuously design mechanisms that inspire people to engage with social challenges— and spark movements.

Gamify Challenges.

Turn problems into missions to take on and conquer.

Turn Actions
into Assets.

Transform actions and experiences into new forms of social capital.

Give Voice
to Discomfort.

Unspoken discomfort often signals the challenges of the future.

Monetize Trust.

Let trust and credibility circulate as economic value.

Redefine the Norm.

The status quo can be rewritten—by us.

About Us

社会的資産の構造図

Digital Entertainment Asset (DEA) is a completely new form of social capital,
born from the fusion of social issues, gaming, and fieldwork.

It enables citizens to take on real-world social challenges.
Their actions, experiences, emotional responses, and discoveries
accumulate into a collective intelligence that surpasses traditional data-driven citizen science.

DEA is also a mechanism that converts social contribution into economic value.
Participants in DEA-driven initiatives receive both rewards and recognition.
Companies that co-create with DEA gain social credibility and reputation.

This creates a new economic framework
where social contribution itself becomes a sustainable engine of engagement—
encouraging people to actively and passionately face social issues.

DEA is a next-generation social impact economy
designed to move society forward.

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