PRODUCT

The Three Pillars of
Development Driving DEA

Development of Social Issues
Development of Fieldwork
Development of Games
社会課題アイコン

Development of “Social Issues”

A “social issue” does not exist from the outset.
What truly exists are only “problems” and “discomforts.”

Just as "utility pole inspections" were reframed as the social theme of “democratizing infrastructure,”
our role is to uncover overlooked problems, assign them new meaning,
and design the motivation that drives people to take action.

This is the essence of social issue development.

ゲームアイコン

Development of “Games”

A “game” is a design framework that transforms obligation into engagement.
To inspire voluntary action, elements such as challenge, a sense of achievement, reward, cooperation or competition,
and narrative—which brings meaning and emotional resonance—are essential.

Game design is the very mechanism that draws out people’s passion,
and transforms social participation into excitement.

フィールドワークアイコン

Development of “Fieldwork”

Fieldwork is not merely on-site research.
Its true essence lies in enabling citizens to freely move between the real and virtual,
and to gain insight and awareness through experiential learning.

By intentionally and creatively designing processes of observation, action, and documentation,
we transform citizen participation itself into a driving force for social change.

社会課題アイコン
ゲームアイコン
フィールドワークアイコン
PRODUCT

A Product for Playing with the World

PicTree

  • Infrastructure maintenance and inspection
  • Disaster prevention
  • Sightseeing
  • Regional revitalization

Enjoy gaming while contributing to society — like detecting issues in local infrastructure before they become serious!
This is a brand-new kind of Web3 entertainment, open to everyone regardless of experience. It seamlessly combines fun gameplay with meaningful, sustainable social impact.
Earn rewards based on your in-game activity, and explore your town like never before — discovering hidden local gems, delicious eats, and unique spots along the way.
Your play helps revitalize communities and supports a better future, one step at a time.

Partner:TEPCO Energy Partner,Incorporated / NTT-ME CORPORATION / Hokkaido Electric Power Network, Inc.

JobTribes

  • Job creation
  • Career Enlightenment (Future)

A simple yet profound trading card game where you battle using personified characters of "professions" from around the world, leveraging the unique characteristics of each "profession." The more you play, the more DEAPcoin (cryptocurrency) you can earn. We're taking a different approach from esports, creating a world where anyone can make a living from gaming. Owning NFTs allows you to earn even more DEAPcoin within the game.

ECO CATCHER BATTLE

  • Eliminating labor shortages
  • Environmental Contribution

An esports event aiming to solve labor shortages in waste management—where anyone can contribute to a cleaner future.
Using the AI-powered sorting robot URANOS, players can remotely assist with waste separation tasks through gameplay.
Support gamers who are making a real impact on the planet, and gain valuable knowledge about environmental action in the process!
The system also opens up new opportunities for employment support for people with disabilities.

Partner:RITA TECHNOLOGY CORPORATION

GLOCAL AGENTS

  • Regional revitalization

A “point-earning” game where users spend just a few minutes a day completing simple local missions—like helping promote businesses or city initiatives—and earn points while engaging with their community.
Each region forms its own unique “Secret Society” (community group), and these groups compete in team-based challenges.
It’s a fun and playful way to foster regional interaction and revitalize local areas through gamified participation.

Partner:Numazu City / Niigata City / Hakodate City / SBI VC Trade Co., Ltd. / Blue Lab CO., LTD.

JobFarmer

  • Employment for people with disabilities

A new digital employment support tool that integrates job assistance, health tracking, and task management for people with disabilities.
It offers a comprehensive solution to the challenges companies face when hiring and supporting employees with disabilities.
For users, it provides an easy way to stay connected to society—using just a smartphone—to take their first steps into the workforce and gradually develop their skills through a growth-oriented employment model.

Partner:Jaic D&I Project

DEA Lab

DEA Lab is a co-creative platform that combines social issues, games, and fieldwork to develop systems where citizens can engage in social contribution through enjoyable, interactive experiences.

By collaborating with a diverse range of stakeholders—including corporations, local governments, researchers, and creators—DEA Lab designs and implements tangible, accessible projects that promote sustainable social engagement.

DEAラボのイラスト